In the rapidly evolving world of cryptocurrency, advertising plays a crucial role in spreading awareness and driving user engagement. Two popular crypto ad platforms that have been garnering attention in the crypto space are 7Search PPC and Adsterra. Both platforms offer unique features and cater to crypto-related advertisers, but choosing between them can be challenging. In this article, we will compare 7Search PPC and Adsterra across various factors to help you determine which platform is the best fit for your crypto marketing needs.

Overview of 7Search PPC and Adsterra

7Search PPC is a pay-per-click advertising network that has recently gained traction in the crypto industry. It operates on a similar model to Google Ads, allowing advertisers to bid on keywords to display their ads on relevant websites. 7Search PPC targets both mainstream audiences and niche markets, and it provides the opportunity to advertise cryptocurrency products, services, exchanges, wallets, and more.

Adsterra, on the other hand, is an established advertising network that caters to a wide range of niches, including the crypto industry. It offers a variety of ad formats such as display banners, pop-unders, direct links, and more, and supports both desktop and mobile campaigns. Adsterra is known for its high-quality traffic, robust targeting options, and fast payments, making it a favorite among crypto advertisers.

Ad Formats

When it comes to choosing the right platform for crypto marketing, the types of ad formats available play a pivotal role. Both platforms offer a range of ad options, but their approach differs slightly.

  • 7Search PPC: The platform focuses mainly on text ads, similar to Google’s search ads. These text ads appear on search engine result pages and other publisher websites in the network. 7Search PPC’s emphasis on text-based advertising ensures that advertisers can target specific keywords relevant to the cryptocurrency niche.
  • Adsterra: Adsterra offers a broader selection of ad formats, including display banners (static and animated), pop-under ads, interstitials, direct links, and even native ads. This variety allows crypto marketers to experiment with different approaches and tailor their campaigns according to user behavior and the type of cryptocurrency product being promoted.

Winner: Adsterra — The diversity of ad formats in Adsterra provides more flexibility and targeting options for crypto advertisers, making it the more versatile choice for most campaigns.

Traffic Quality and Reach

One of the most important factors when choosing an ad network is the quality of its traffic. No matter how effective your ads are, they won’t be successful if they’re reaching the wrong audience.

  • 7Search PPC: 7Search has a smaller reach compared to some other PPC platforms, but it focuses heavily on cost-effective traffic, especially in niche markets. It can be particularly effective if you're targeting specific cryptocurrency audiences, as it allows advertisers to select highly targeted keywords and regions.
  • Adsterra: Adsterra boasts a vast and diverse global reach, with over 30 billion monthly impressions. The platform also offers a mix of direct and third-party traffic, ensuring high-quality audiences for crypto ads. The network is known for attracting traffic from regions that are heavily interested in crypto-related content, such as the US, Europe, and Southeast Asia.

Winner: Adsterra — With a wider global reach and consistently high-quality traffic, Adsterra is a better option for advertisers looking to scale their crypto campaigns.

Targeting Capabilities

Effective targeting is essential for maximizing the performance of any crypto ad campaign. Both 7Search PPC and Adsterra provide various targeting options, but their approaches differ.

  • 7Search PPC: The platform offers keyword targeting, geo-targeting, and device targeting, making it relatively straightforward to reach specific cryptocurrency audiences. However, the targeting options are more limited compared to other platforms, especially in terms of behavioral or interest-based targeting.
  • Adsterra: Adsterra provides more advanced targeting options. In addition to geo-targeting and device targeting, Adsterra also allows for interest-based targeting, contextual targeting, and even demographic targeting. This makes it easier to zero in on users who are specifically interested in cryptocurrency-related topics or products.

Winner: Adsterra — The advanced targeting capabilities of Adsterra allow for more refined audience segmentation, making it a better choice for advertisers looking to optimize their crypto campaigns.

Cost-Effectiveness

The cost of advertising is a crucial factor for crypto advertisers, especially when working within tight budgets or looking for maximum ROI.

  • 7Search PPC: 7Search PPC is known for being a more affordable option, particularly for advertisers who are just starting out or have smaller budgets. The cost-per-click (CPC) rates are typically lower compared to other PPC networks, which can be a significant advantage for smaller crypto businesses looking to test different campaigns.
  • Adsterra: Adsterra’s costs vary depending on the type of ad format and targeting options used. While it is not the cheapest platform available, its pricing is competitive and often reflects the higher quality of traffic and advanced targeting options it offers. For advertisers who are looking to scale their crypto campaigns, Adsterra’s cost-per-mille (CPM) and CPC models can still deliver a solid return on investment.

Winner: 7Search PPC — If you’re looking for a low-cost option to run small-scale crypto campaigns, 7Search PPC is more cost-effective.

Crypto Industry Support

Both 7Search PPC and Adsterra are open to cryptocurrency-related advertising, but the extent to which they cater to the crypto niche can influence your choice.

  • 7Search PPC: As a newer platform, 7Search PPC has been gradually expanding its focus on crypto-related ads. It provides a good environment for cryptocurrency products but does not have as many features tailored specifically for crypto marketers as Adsterra.
  • Adsterra: Adsterra has been supporting cryptocurrency advertising for several years and has extensive experience in this niche. It allows the promotion of a wide range of crypto-related products, including exchanges, wallets, ICOs, and DeFi platforms. Additionally, Adsterra is known for its partnership with various crypto advertisers and its strong anti-fraud measures, ensuring a safe environment for crypto promotions.

Winner: Adsterra — Adsterra’s long-standing support for the crypto industry makes it a more reliable choice for crypto-focused advertisers.

User Experience and Interface

The ease of use and the quality of the user interface can significantly impact how quickly and effectively you can launch and manage your campaigns.

  • 7Search PPC: 7Search PPC has a simple and straightforward interface that is easy to navigate. While it doesn’t have as many advanced features as some other platforms, it is user-friendly and designed to help advertisers get started quickly. However, some users might find the lack of advanced tools limiting as they scale their campaigns.
  • Adsterra: Adsterra has a more polished and feature-rich interface, which includes detailed reporting and analytics tools. The platform also provides advertisers with access to a dashboard where they can manage and optimize their campaigns effectively. While there may be a learning curve for beginners, the platform’s advanced tools are invaluable for more experienced advertisers.

Winner: Adsterra — With its intuitive and feature-rich interface, Adsterra is better suited for both beginners and experienced crypto marketers.

Conclusion: Which is Better for Crypto Advertising?

Both 7Search PPC and Adsterra offer valuable services to crypto advertisers, but their strengths cater to different needs.

  • 7Search PPC is ideal for smaller budgets or advertisers looking for cost-effective, keyword-targeted campaigns. It’s a good starting point for crypto businesses that want to experiment with paid advertising in the crypto space without investing large amounts of capital.
  • Adsterra is better suited for crypto marketers looking to scale their campaigns, reach high-quality traffic, and take advantage of advanced targeting options. Its comprehensive support for the crypto industry, alongside its diverse ad formats and robust tracking tools, makes it a top choice for seasoned advertisers.

In conclusion, Adsterra is likely the better option for most crypto advertisers due to its superior targeting capabilities, diverse ad formats, and extensive support for the cryptocurrency industry. However, 7Search PPC is still a viable, budget-friendly option for advertisers looking to start small and test the waters in crypto advertising. Ultimately, the right choice depends on your specific campaign goals, budget, and target audience.