In today’s hyper-connected world, students no longer rely solely on ads or brochures when choosing educational resources—they look to influencers. Whether it's a top NEET-SS ranker recommending a mock test series or a popular med-ed YouTuber reviewing study apps, these voices hold real power. This article explores how influencer marketing has found its way into the education space and why it's a growing area of interest for those researching influencer marketing dissertation topics. From trust-building to engagement and purchase decisions, it’s a trend that’s changing the game.